IS THE CLUB CHALAMET MODEL SUSTAINABLE?

GOOD EVENING!

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LUNCH BREAK

five quick consumption recs for the time between meetings

  1. RELIGIOUS PINTEREST. Pinterest is becoming a spiritual hotbed. 

  2. YOU'VE BEEN (SOFT) SERVED. Tyra Banks finds herself in legal trouble on the rocky road to building a hot ice cream brand/ice cream science institute for underprivileged youth.

  3. BEAU NO! Boyfriends are becoming a brand liability. 

  4. IT ALL COMES OUT/IN THE WASHPO WashPo delivers a solid 2026 in/out list – despite some grumbling that legacy media in/out lists fall into the latter column.

  5. THE DIRT ON MEADOW LANE. The CEO of NYC’s Erewhon gets raw (like the retailer’s $15 chicken nuggets).

ASK HL-Z

is the club chalamet model sustainable?

Viral Timothee Chalamet fan account Club Chalamet has long been a mainstay of HL’s water cooler convos. Ever since she was catapulted into the spotlight on the back of a shocking revelation that the fervent fan is, in fact, a Gen Xer with a fully developed frontal lobe, we’ve watched closely as her cultural capital snowballed into a Wall Street Journal feature last month. 

These past few days have been tough on Miss Club (another moniker for Simone, the woman behind the account). Her arch-nemesis Kylie Jenner got a loving onstage shoutout from Timothee, and an awkward encounter with her muse prompted the cultural sentiment on Miss Club to swing. Onlookers are beginning to wonder where a parasocial fixation like this ends – and how much it will escalate along the way. 

Miss Club has assured she’s in it for the long haul. So the question then becomes: absent some shocking escalation, can the Club Chalamet shtick maintain the public interest in our attention-deficient culture? 

We think Simone could have it in her. She’s far outlived the shock value of her initial age reveal by leaning into something more durable than spectacle: voice. She writes with a deeply personal pen (see: “the shit I write is the shit I write”) – a real differentiator in the age of AI slop. She’s known for dropping lines like “glasses-wearing American” that hit notes of sincerity, kookiness, and somewhat misplaced gravitas – the exact alchemy for ironic co-optation and viral circulation. 

Miss Club is already a fixture of terminally online stan culture. As people morbidly wonder if this has the potential to devolve into a John Lennon situation, curiosity (if not concern) will keep eyes trained on her. If the one-liners keep coming, she has the potential to establish herself as a voice of a generation (though perhaps not her generation).

TREND RAPPORT

viral vocab of the week 

PICO INFLUENCER (n.) A high-engagement account with under 1,000 followers – dubbed ‘in’ for 2026 by Glossy.

PARASOCIAL (adj.) Denotes a one-sided relationship between a celebrity and fan. 

HIVE (n.) A group of fans. The term spun off from “Beyhive,” the title of Beyonce’s fanbase.

SEE YOU NEXT MONDAY!

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